Linalool / Boydell's

Linalool is a premier wholesale distributor representing a network of over twenty global alcohol brands. The business needed to modernise its procurement process to better serve existing partners. It also sought to capture new market share from non-member practitioners.

We engineered a high performance, tiered shopping cart experience with two strategic goals. For members, the platform provides frictionless access to exclusive wholesale pricing. For non-members, the site acts as a powerful acquisition tool. By highlighting the price gap, the design incentivises immediate sign ups and funnel growth.

This digital architecture focuses on speed and commercial intelligence. We developed a custom business to business e-commerce flow fully integrated with HubSpot. The system captures every cart interaction in real time. It then automatically generates deals within the CRM for account owners to manage. The premium visual system reflects the high calibre brands within the Linalool portfolio.

This streamlined marketing operating system has transformed the sales cycle. We replaced manual order taking with an automated, data-driven funnel. Consequently, the business has increased member acquisition. The sales team now uses clear, actionable insights to manage every wholesale deal in the pipeline.